About the Case Competition

The L'Oreal Brandstorm was a case competition that asked teams to disrupt the men's grooming with a tech innovation. We were asked to create a complete consumer experience that would enable L'Oreal Men Expert to recruit millenials through a new product/breakthrough service that leveraged digital solutions and connected technologies. Our team was selected from 95,000 students to be a USA National Finalist. We presented to a panel of judges that comprised of the President of L'Oreal Paris, VP L'Oreal Paris Marketing, SVP of Talent Acquisition and Chief Talent officer of L'Oreal Americas.

The Opportunity Statement

Based on our market research, 58% of male millenial men use skin care products and we wanted to increase L'Oreal's revenue by doing tapping into this market and accomplishing two things: 1. Increasing the frequency of purchases and 2.Increase the number of skincare products per purchase

Our Solution

Our team came up with a solution for L'Oreal to create and use a digitially enabled kiosk that would analyze skin characteristics. Take a look at our pitch deck for more information.